Our story
Omemmai began with a wordplay in Vietnamese — a name that can be read in multiple ways, evoking layers of meaning around the act of embracing. To us, an embrace is a way to return to oneself, in order to keep moving forward.
As a contemporary fashion brand, Omemmai believes that softness does not equal weakness, nor does comfort exclude character. That spirit is expressed through our design language Sensorial - Refined - Contemporary: silhouettes and fabrics are considered from the sensation on the body; contemporary fashion influences are researched and distilled; while cuts, construction, and details give each garment its unique character.
Fluid or structured. Delicate or raw. Familiar or subtly surprising. These polarities coexist as different versions within each person. Some versions are easy to cherish, while others require more time to understand and accept. At Omemmai, every version is embraced within an endless hug.
A way of being